Lapsed Donor Appeal โ Email Preview
Targets donors who have not given in 30+ days. Personalised with their name & last gift.
Who receives this? Any confirmed donor in your database whose most recent donation was more than 30 days ago. Each email is personalised with their first name, last gift amount, and date. Subject line uses their first name for higher open rates.
Sample preview โ "Sarah" with a $75 gift on Dec 15, 2025